Marketing, leads, conversion, cash. Digital marketing and trainer since 1996.

Aaaaahhhh!!! BIG DATA in the Automotive Sales & Service Industry – Podcast 3 10 Feb 13
How To Get Banned From Social Media… And More! Two Car Guys Podcast Episode 2 22 Jan 13
No Agenda Show

Two Digital Car Guys Podcast – Episode 1

January 16, 2013

Two Digital Car Guys Podcast – Episode 1

This is our first and pilot episode, and I think you’ll really enjoy it! William Bryant and Andy Warner are two digital car guys who have long talked advanced automotive selling, marketing, and process techniques between each other through the years. In this episode they discuss online reviews, and mobile websites. Listen in for the […]

RANT: Third Party Leads

October 2, 2012

RANT: Third Party Leads

So I pretty much went on a total rant the other day when I got asked this question: All;   I’m working a deal with a Ford store in XX,XX who’s asked if we have any recommendations for a 3rd party lead provider who’s hot right now.   Anyone know of any you’d suggest they look […]

Process Best Practices For Your Automotive CRM Tool

October 2, 2012

Process Best Practices For Your Automotive CRM Tool

Wrote this for a client, and I’m sharing it with your for free… can’t beat free… not even with a stick! By the way the picture of the guy above has nothing to do with anything — enjoy! My advice is as follows: Showroom customer: Every customer is different as we all know but if […]

Funny Story of Annoying Old People

March 2, 2012

Funny Story of Annoying Old People

Not too many things get on my nerves but I’m weird where little things drive me up the wall. Like a squeak or rattle in the car, I can’t keep going until I find it and stop it. So get this: yesterday I’m sitting in Panera minding my own business doing some work. This guy […]

We Are On Autopilot

November 18, 2011

We Are On Autopilot

So many people in today’s society are on autopilot. We don’t care what goes on around us, we don’t care that the guy beside us is stealing, cheating on his family, or hurting our neighbor… just as long as we are “comfortable” we don’t care! Well let me tell you something about being comfortable, and […]

Being In Control of Your Online Presence

November 8, 2011

Being In Control of Your Online Presence

Stop me if I’m wrong, but your online reputation is both one of the most important things to take care of and seemingly one of the most daunting. Maybe you gave a great handle on your company’s online reputation; but as soon as you think you do there’s another website or trend to catch up […]

Small Tweaks to Big Automotive Website Results

November 2, 2011

Small Tweaks to Big Automotive Website Results

Recently, someone wanted to get more leads from any source. I quickly found there were minor tweaks he could make to his own website WITHOUT paying thousands of dollars more for extra advertisers and lead providers. These are simple quick tips anyone can use to squeeze more leads out of their existing advertising. These leads […]

Stupid Simple Sales Call Script for Green Peas

September 29, 2011

Stupid Simple Sales Call Script for Green Peas

While visiting one of my dealerships I started to hear the phone ring six, seven, eight times without an answer… and I thought, this is a huge problem! So I started to investigate in their phone-up process, and came to find out they were getting so many phone-ups the receptionist was having a hard time […]