This book is by my friend and co-worker Tony Ziegler. It's not specifically for auto biz people, although it doesn't specifically say it in the book the story surrounds Tony's real life experience while working at a car dealership. Tony is very successful in this business. But this book is a more personal look at the story going on outside the business. A good read.
When I first started selling cars, this book by Jeffrey Gitomer motivated me to want to be better at sales in ways that I didn't realize. I still cherish this book on my shelf as one of my favorites. It's a quick and easy read; then again, it's more of a reference once you've read it in how to stay positive and to be successful in whatever you are selling.
Page last updated on January 1, 2014 at 6:09 pm