Browsing Category »Automotive Sales«

The Most Expensive Car I Sold

September 4, 2014

A long time ago I used to make my living selling cars. Really, I just found cars people liked. They just happened to all be on my lot. In my formative retail automotive career I worked at a small Nissan dealership that sold about 100 cars per month. For car dealerships, this isn't big. But […]

Aaaaahhhh!!! BIG DATA in the Automotive Sales & Service Industry – Podcast 3

February 10, 2013

Big Data in the automotive sales and service industry -- the two digital automotive podcasters are back at it again, serving up a dish of data discussion and how it's affecting the automotive sales and service industry. We talk about where it all is, what it all is, and break it down into edible pieces. […]

How To Get Banned From Social Media… And More! Two Car Guys Podcast Episode 2

January 22, 2013

In this our second episode of the still un-named podcast (we're sticking with two digital car guys podcast at this point), we discuss how technology affects the automotive sales process, and how to do social media marketing WRONG. Andy uncovers a perfect example of how a dealer can get sold a can of hot air […]

Two Digital Car Guys Podcast – Episode 1

January 16, 2013

This is our first and pilot episode, and I think you'll really enjoy it! William Bryant and Andy Warner are two digital car guys who have long talked advanced automotive selling, marketing, and process techniques between each other through the years. In this episode they discuss online reviews, and mobile websites. Listen in for the […]

RANT: Third Party Leads

October 2, 2012

So I pretty much went on a total rant the other day when I got asked this question: All;   I’m working a deal with a Ford store in XX,XX who’s asked if we have any recommendations for a 3rd party lead provider who’s hot right now.   Anyone know of any you’d suggest they look […]

Process Best Practices For Your Automotive CRM Tool

October 2, 2012

Wrote this for a client, and I'm sharing it with your for free... can't beat free... not even with a stick! By the way the picture of the guy above has nothing to do with anything -- enjoy! My advice is as follows: Showroom customer: Every customer is different as we all know but if […]